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I’m not sure what’s going on anymore – L’Oreal who own Lancome  seem to running foul of the advertising authority a lot these days. Unilever, owners of DOVE like to keep it quiet that the “Real Women” beauty campaign was actually photo-shopped!

I quite like the MUFE advert, her skin looks amazing & you can see real actual skin which makes a change. I’m not completely against image enhancement in post production but the true texture & look of skin seems to have been lost a long time ago.